“We don’t participate in any secondary market sales activity, so this is completely fan-driven. Of course, we had to learn more about these collectibles straight from the sources and learn how they become such an elusive kid’s brand. Some of these plush toys, which retail between $5.99 - $39.99, have become so popular, they’re being sold on eBay for over $1,000 (yes, you read that correctly!). And trust us, once you get one in your hands, you'll understand - it really does feel like a squishy marshmallow.
“Naming something can be challenging, but in this case, the unique one-of-a-kind feel of the plush toy gave us the name! It is super squishy when you hug it and reminds people of a marshmallow when you feel it! The combination of the two ultimately gave us the name Squishmallows.” Runken explains. If you ever wondered how the name came to be, it actually makes a lot of sense when you hear the story. “Squishmallows are one of those things that have struck lightning, and it all came together to strike a chord for everyone from eight 108!” “Squishmallows were developed to bring joy to fans of all ages with relatable personalities and squads that are super fun to collect and hunt,” Runken tells PEOPLE. Curious to learn more, we spoke with Gerhard Runken, Senior Vice President of Brand & Marketing, to learn everything about the adorable plush toys, like how the name came to be, how the brand amassed such a big following, and which Squishmallows are predicted to be the most popular of 2023. Currently, there are over 500 characters to choose from. Each character has a super distinct personality and even has an in-depth backstory, which is what makes them so covetable and relatable.The collective toys have been seen all over TikTok and been favored by celebrities ranging from Lady Gaga to Kim Kardashian and Jessica Simpson, to name a few.
Squishmallows are super soft plush toys that have been touted as Gen Alpha’s version of the iconic Beanie Beanies, and rightfully so. The cozy and cuddly plush toy has amassed a gigantic following and has become a global phenomenon since debuting in 2017.
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Or when you’re snuggling in for a quiet night with a movie or a good book.It’s pretty impossible to be looking for a children’s toy and not come across the über viral Squishmallows. Yes! They are perfect pillows for when you need a little cheer during a nap. Kids can squish them, play with them, or use them to create a world all their own! Can Squishmallows be Used as Pillows?
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Check out our blog on how to clean Squishmallows for more information! Are Squishmallows a Good Toy for Kids? Your new squishable friend could be 3.5, 8, 13, or 16 inches. Some adults even find Squishmallows comforting. Squishmallows are perfect for anyone ages 2 and up. We even have a list of the most rare Squishmallows ever! What Age Group are Squishmallows for? Check this page to see all the trending Squishmallows. There are many popular Squishmallows, and Claire’s has them all. Yes! We carry many ©Disney Squishmallows for your collection. Does Claire's Carry Disney Squishmallows? They are the perfect shape for hugging and snuggling. What makes Squishmallows different is that they are filled with just the right amount of fluff. Some plush toys are packed with so much material they can stand up on their own. These terms usually refer to a toy stuffed with fluffy, lightweight material. What's the Difference Between Plush and Stuffed Toys? Got questions about your squishable favourites? Check below for answers to the most common questions about Squishmallows. Turn to Claire’s for all your squishable needs! Shop Squishmallows and all squishy toys to find your next fluffy friend. There's something for everyone with our selection of over 50 styles and colours. They're perfect for kids, but if you are an adult who needs a little stress relief or joy in their life, we won`t judge! And they come in all sorts of colours and patterns to suit any taste! We have many kinds of Squishmallows from unicorns to pandas to ice cream cones. You know those squishy toys that you can't help but squeeze? Squishmallows are here! Discover the whimsical shapes, sizes, and designs of these squeezable, squishy toys called Squishmallows today at Claire's.
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